OTT Platforms vs Bollywood: How Streaming is Killing Cinema
1. Introduction The entertainment industry has undergone a seismic transformation over the past decade, and much of this change can be attributed to the rise of Over-the-Top (OTT) platforms. Services like Netflix, Amazon Prime, Disney+, and their Indian counterparts like Hotstar and SonyLiv, have completely redefined the way audiences consume content. What was once a…